The client emphasised a vibrant color palette aligned with their logo to ensure a striking, cohesive, and memorable website. The colors were intended to enhance the brand identity, stand out, and create a visually engaging user experience. This palette guided the design direction for impactful aesthetics.
Website Design for Skrrt Marketing
Overview:
Skrrt Marketing, a digital marketing agency, required a 'fresh funky looking' website design, I built using WiX Editor for development and Figma for prototyping and design. The website must effectively communicate the agency's services, expertise, and brand personality to attract and engage potential clients.
Objective:
To create a visually appealing, user-friendly, and responsive website that reflects Skrrt Marketing’s creativity and professionalism while highlighting its core services.
Key Deliverables:
1. Wireframes and Prototypes:
Low-fidelity wireframes to define the layout and navigation flow.
High-fidelity mockups showcasing design aesthetics, typography, color scheme, and iconography.
2. Website Development on WiX Pro Editor:
A responsive, mobile-friendly website.
Interactive homepage, service pages, portfolio section, and a contact page with a functional form.
Integration of social media links and more in sections wherever applicable.
3. SEO Optimization (Content provided):
Basic on-page SEO setup (meta descriptions, alt tags, and keyword-rich content).
Setup of structured data (schema markup) to improve search engine visibility and boost click-through rates.
Utilise WiX’s inbuilt marketing dashboard features to track SEO performance, optimize keywords, and integrate social media for enhanced search rankings.
Timeline:
Week 1: Initial wireframes and design concepts in Figma for review.
Week 2: Development of the website’s structure and content integration using WiX.
Week 3: Testing responsiveness and final design refinements based on conducted user feedback.
Client-Specific Requirement:
The client emphasized the use of a vibrant color palette that aligns with their logo and brand identity. The chosen colors must help the website stand out and leave a lasting impression on visitors while maintaining a professional and cohesive aesthetic. This requirement will guide the overall design direction, ensuring a visually striking yet functional user experience.
Collaboration:
Close collaboration with the Skrrt Marketing team to align the website’s tone and features with the brand's vision. Regular reviews and iterations ensure alignment with the agency's goals.
The Outcome:
A dynamic, polished website showcasing Skrrt Marketing's expertise, ready to capture and convert potential clients effectively.
